#98: Make Your Content Valuable. With Sonja Nisson

What is the value of the content you create? How do you ensure the blogs, posts and articles you produce have a value to both you and the consumer - your audience.  My guest Sonja is the co-author of 'The Valuable Content Marketing' and her mantra is...

What is the value of the content you create? How do you ensure the blogs, posts and articles you produce have a value to both you and the consumer – your audience.  My guest Sonja is the co-author of ‘The Valuable Content Marketing’ and her mantra is ‘Help, don’t sell. Show, don’t tell. Talk don’t yell’. She is warm and real and shares her knowledge generously  – listen up.