#98: Make Your Content Valuable. With Sonja Nisson

What is the value of the content you create? How do you ensure the blogs, posts and articles you produce have a value to both you and the consumer – your audience.  My guest Sonja is the co-author of ‘The Valuable Content Marketing’ and her mantra is ‘Help, don’t sell. Show, don’t tell. Talk don’t yell’. She is warm and real and shares her knowledge generously  – listen up.