43 John Espirian – Interviewing the author of Content DNA 

 April 16, 2020

By  Trisha Lewis


What a treat! John is back! (See Episode 3 - How to Brag Nicely on LinkedIn).

With his brilliant book on the brink of launching, we delved into the content of CONTENT DNA as well as his very REAL experience of what it takes to get a book from concept to launch. (UPDATE - Book available!)

We talk about finding and staying true to your 'shape' - so the people you want to engage really get what you are about - and remember you. This is essential listening.

Connect with John

Links to resources mentioned

Fascinating things we talk about

  • The power of being consistent and congruent
  • Finding and BEING your 'shape'
  • The 'Life-Cycle' of a book
  • Tips for self-publishing
  • Your Content Diet
  • Building Blocks of your Business DNA
  • Need for Introspection and trusted friends

Trisha Lewis

Highly intuitive coach and natural communicator. Pulling on background as a professional actor, speaker and facilitator - plus the academic underpinning in all things communication. My mission is to show every individual wanting to succeed in business - employed or self-employed - that they can do this as themselves - they can have impact without selling their soul - from a conversation to a presentation.


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