#36 Stefano Capacchione – Connect to Hearts and Minds with Story

Stefano Capacchione is a creative writer – a storyteller – and the kind of person you want to talk to for hours on end! We talk about using the connecting power of story in business – and how there is not such a big chasm between business and life – or big and small businesses  – story is story. We even talk about the persuasive power of hope.