In this episode of Make It Real Trisha talks with Trevor Young who is the host of the ‘PR Warrior’ Blog and ‘Reputation Revolution’ Podcast and author of ‘Content Marketing for PR’. Trevor talks about online presence without pretence.
When it comes to personal branding Trevor knows his stuff -and it isn’t about ‘clever flashy’ – it’s about trust building and the blend of professional and personal. What you show online should be aligned with who you are offline.
In the podcast you will learn:
- What is ‘PR’ – beyond a press cutting?
- Building relationships – who with – how?
- Alignment versus disconnect.
- Professional-Personal meld.
- The role of trust.
Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul. This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share – with fearless joy.
Described as being like ‘sitting down for a natter and a cuppa with a pal’ – Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in – and her ability to pick fascinating guests and get the very best out of them – inspiring! There is natural humour and plenty of lightbulb moments that ping in real time.
For more information about this week’s episode, head to https://trishalewis.com/podcast/
Very real PR Warrior Trevor Young gives us some inside knowledge! We start with real definitions of ‘owned’ versus ‘earned’ content – and PR. Then a deep dive on how showing up as a real person, across all your content, will build relationships on and offline. How do we do this?