77 Liam Toms – Star Wars v Trek Emotional Pull

Liam Toms guest Make it Real Podcast


A fun and very thought-provoking conversation between a Star Wars nerd and Captain Kirk fan! 

Liam Tom is a media and communications consultant who knows about the need for emotional engagement – so we go deep on all things ‘emotion’ in the two space classics.

Fun yes – but also highly relevant to us as business owners. Delving into the emotional ingredients of sets and soundtracks and the characters – human and metal – how we connect and care about them. Authenticity and vulnerability – it’s all here, wrapped around with story and nerdiness.

Connect with Liam




Links to resources mentioned

Dave Meerman Scott (author of Fanocracy)

The entire Star Wars and Star Trek film and TV archive! You can look that up!

BBC 4 Doc – TV Themes – Neil Brand

The Clangers

William Shatner Albums!

Fascinating things we talk about

  • The Star TREK story that influenced Liam’s life!
  • The emotional impact of sets – from basic to fancy!
  • Why music matters (yes we both sing)
  • How does Fallibility and Vulnerability in characters influence us
  • Luke and a portrayal of depression
  • How do we emotionally connect to non-human characters
  • The new AI world and communication.
  • Brains
  • Using these films to trigger discussions in schools.

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