#54 Darren Slade – The importance of your ‘Crikey Factor’

What a treat to pick the brains of a business editor for a newspaper group! Darren Slade is a journalist of 30 years experience who knows a thing or too about what makes a good story. We talk about how businesses can capture the attention of an editor - from the email subject line to the relationship building. We talk about the need for the human factor and we talk about the changing world of newspapers. Fascinating episode.

Make it Real podcast - guest Darren Slade

What a treat to pick the brains of a business editor for a newspaper group!

Darren Slade is a journalist of 30 years experience who knows a thing or too about what makes a good story. We talk about how businesses can capture the attention of an editor – from the email subject line to the relationship building.

We talk about the need for the human factor and we talk about the changing world of newspapers. Fascinating episode.

We talked about

Evolving world of news

Constant curiosity

Looking beyond the obvious story

Objectivity and opinion

Catching the attention of an editor

Relevance factor

Power of a good image

Darren’s tie!

Resources mentioned

Digital Subscription to the Echo

Connecting with the guest

LinkedIn

Twitter

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