Ep121 Podcast Transcript

NOT PERFECT – but you can follow along with this and you get the gist!

I’m absolutely bubbling with questions to ask this guest because it’s a, a subject area that I think we could go for hours on and we’re gonna try and contract it into half an hour in a discipline manner. Um, so that we’ve got some real practical stuff that you listeners can take away from this because this, this person is a mine of inspiration and wisdom. Hello, Anna?

Hello. I love it. I’m not, I’ve never been disciplined. I don’t think this is gonna be disciplined at all. <laugh>.

I’m setting at the target, but that doesn’t mean to say I will achieve it, Anna, but it’s good to give it a go on the cry, right? This conversation will flow. Um, but with, with lots that will really resonate, I think, with our listeners. So, um, Anna and I have known each other for quite a while.

So we’re trying not to just start chatting away about, you know, personal stuff. Um, because this is for you, the listeners, and I want to really make the most of having Anna right here on the screen next to me. So what we’re gonna talk about is content creation. Now, when I say content creation, it sounds a little bit dull actually. And people might be, oh, content creation. <laugh> I <laugh>, I can’t be bothered. But when I put a couple of other words in there, like those that dare, which is your company name. Yeah. And when I say being brave, and when I remind people that Anna’s podcast is called crossing the content chasm, I think we’ve, we we’ve put adventure into it haven’t we?

Absolutely, absolutely. You’ve gotta have a bit of fun and adventure with it, taking the people on a journey journey. Love it.

Yeah. Adventurous journey. So no more. Oh, boring content creation. No. So let’s start with real basics. And another thing I wanna point out is that Anna puts in her LinkedIn profile, and this is so necessary for everybody that you will turn content into conversations by using this kind of audience led content strategy, turn content into conversations. So in other words, we’re not gonna, let’s start with this, Anna, you know, when people I’ve I’ve I’ve already got inside, people’s mind by assuming that some people might go, oh, content creation. Yeah. Um, do you think I’m right about that?

I do think you’re right. I think people find it a lot of effort and they’re not sure of the reward, cuz it’s quite hard to track as well. And people are like myself, a lot of introverts or just not extra, very extroverted. So they, you know, thought of putting your face out there, your voice out there, every there’s so many parts of content that people dread that as soon as the word content comes up, it’s exactly, as you said, oh goodness content, you know, it’s, it’s a bit of a dirty word sometimes I think.

Yeah. I know a, a lot, many words have become like that. So we, we need to refresh and uh, put the sparkle back in stuff. And it’s interesting. You mentioned introverts. We will definitely any out there any out there now <laugh> keep listening because this is very much for you as well. Um, for you, you as well, like it’s not like you are that abnormal or anything. I mean it’s for everyone, which will include people who maybe don’t get so excited about the idea of standing on stages and showing their face all over the place. In fact, interestingly, I had a conversation only yesterday with somebody who absolutely hates social media. So where you start to unpack that is quite interesting. And the reason is a general fear that they’re gonna get attacked as soon as they put something on it. So G give us your thoughts on that, Anna.

Yeah, I think, I sometimes think social media is what you make of it. So I really struggle with confrontation, um, with dealing people outside of my echo chamber and people talk about echo chambers as being a bad thing, but actually I’m not outside of social media. I’m not friends with people. I don’t like, you know, I don’t buy magazines that I don’t like. I don’t, you know, I don’t engage with anything, you know, that I don’t like. Um, you know, I watch the news cuz it’s good to see different opinions and I do sometimes read different opinions, but I don’t bombard myself with it all of the time, you know, it’s I choose when to go into it. And I suddenly took this mindset with social media. I stopped follow pages where there was lots of trolls and a lot of negativity. Um, you know, people that I don’t mind, I’m not saying that people have to think exactly as I think, but you know, where there’s homophobia racism and things like that, which stuff that I really struggle a lot on misogynist people.

I really find that hard to read on a daily basis. So what I thought is that why can’t I have an echo chamber actually, you know, my Facebook feed is for family and friends and companies that I like and I follow. And I took a load off there that if you posted something you immediately got attacked, you know, even if it was not negative, I just stripped it all out. And I love my Facebook. Now I spend our well not hours, but you know, some time on it, um, talking to people, having lovely conversations and met from a mental health perspective, it’s much better. And the same with LinkedIn actually, I I’ve curated it a little bit more and I’ve learned to scroll past sometimes because, um, I’ve spoken to friends before about when you go to work and you’re in an office, you get put in with a load of people that you don’t always get on with you don’t like, and you can’t curate that.

That’s what you lump with. Whereas LinkedIn I’ve decided actually no I’m gonna have this as people that I like in the workplace, you know, different workplaces that are on the Safeway, wavelength of supportive are great because that’s what you need at work. You know, we often talk about like, you know, UN squashing, an imposter syndrome where a lot of us have, which we get sometimes from all those personalities at work. So actually I’m gonna have a lovely LinkedIn space where there’s people I really like, and I’m gonna engage with people I love and have my echo chamber. And it’s a lot less stress actually. And you know, if someone, I put some content out and I love a bit of discussion, but if someone’s just really negative, I just block ’em now I’ve got block block, block. It’s so much best for your mental health.

And I think there’s a bit of a shame that people have put in that, but no, do it for you. This is your space, your LinkedIn, even your business page, block people, because if they’re being trolley to you, you don’t wanna work with them. So just block them and it’s, and now, since I’ve got over that hurdle, it’s lovely and I feel content and it’s wonderful. And um, and social media is no longer a chore for me. So I give you permission to curate your feed and block to that.

Listen, that is brilliant. I’m block and block and block. None. Honestly, you make that, you make that point so well because none, I know none of the people listening to this and you and I are the kind of people that want to be in a bubble, not caring or looking at different perspectives. Being cur I’m curious is my favourite word for goodness sakes, but there is a big difference between what you are saying and that, that, that there are sort of extremes and what, and what you are, you are not saying shut yourself off.

Uh, just repeat what everybody else is saying, get on a bandwagon and get all your adoring fans in. So they just keep adoring. You. That’s not what you’re saying. No, you’re saying just curate carefully so that you nurture a fascinating bunch of eclectic mix of people, but not the, but the kind of people like you say that you would wanna go for coffee with.

Yeah, exactly. You know that you might not immediately have everything in common with, but that you’d like to go and have a good old matter with, you know. Yeah, please. And, and the thing is you can do, you can go and research stuff and stuff. That’s really outside your bubble on your terms as well. Cuz social media is a feed and it’s very into you. You don’t really get to curate that too much. You know, it, the algorithms display what they think you need to display and you can create it by who you follow, but you can’t curate every single post that you see.

So you are, if you are following a lot of negative spaces, you just can’t stop seeing them. Whereas if you do it the other way and you have the choice, right, I’m gonna read a right wing newspaper if your left wing, because I want to see what’s happening there. I’m gonna, you know, I’m gonna go and see what’s happening on, um, you know, sites where they’re talking about the vaccine, you know, you know, controversial topics, but you can do it in a time when you’re in the right mindset where you are prepared rather than it just surprising you. Um, and, and then you’re suddenly feeling very, very stressed about it, cuz you’re not in the right head space. Whereas if you’re going to find it, it makes you you’re ready to actually I wanna learn a bit more about this perspective. I’m ready, but I am prepared that there might be something I don’t like.

And it just turns at tables to help your mindset rather than being bombarded with it constantly.

Yeah. Which as you say is just bad for your mental health. I love that. Explore other places, but do it on your terms and embrace your beautifully created echo chamber guilt free. Great. Yeah. Good tick. Right. Okay. <laugh> I knew, I knew you’d be able to put a great perspective on that. So let’s get down to the practicality then. So, you know, there’s a, there is a lot of mindset stuff involved in this, but just let’s move on and hope that we’re in a place where yeah. We genuinely know that we want to put some stuff out there. We’ve chosen our platforms because that’s the other thing we don’t have to be everywhere. I have a weird relationship for instance, with my social media platforms in so much as Instagram, I love because of its what it was originally set up for, which is the visual, uh, stuff.

So I go crazy on my little nature photographs and all sorts in there. Um, Twitter, I’m like, uh, all over, in many ways all over the shop with, but I use it totally differently. Yeah. That’s not. So don’t pop a few business related stuff in there every now and then, but I will get a little bit more political on Twitter within reason. I’m very quick to block people if I think, eh, don’t want them ready, ready, near my feed, go away. You know, to be fair, I am in quite a lovely echo chamber there because I follow certain people like James O’Brien, who’s an LBC presenter and anyone who knows him will understand what I’m saying. And you know, that is the place where you are likely to possibly get some very interesting, very interesting things happen. I’ve just had a blinking tweet go literally viral.

Um, which I’ve never has never happened to me before. And I don’t think it would happen anywhere else. And it was just, I hear things I think, oh my God, that’s a brilliant quote or whatever. And on it goes and I always now double check for spelling cuz you can’t edit on Twitter and make sure that I’ve made it concise and haven’t blabbered on. And every now and then it just catches the moment. So it’s, what’s the problem explore. And if you suddenly think, no, I don’t want a viral tweet then. Um, fine. Don’t do it again. <laugh> that’s okay. Nothing bad’s gonna happen. But the thing is that once, once we’ve chosen our platform and how we’re gonna use them, this business of being brave, right? What do you mean by that? Anna be brave with your content creation.

It’s about standing out from the crowd because it’s funny cuz I was um, looking at my business partner the other day about uh, content, different content agencies.

And we were like, have we seen this one before? It was just, it was like a, a clone. There were several that were clones of each other. Pretty much the language was very the same. The imagery was very the same. And I couldn’t actually remember if I’d, this was a new site I was looking at or I’d looked at it before. And the, the, the tone, the content was very sta safe. It was very content agency, what you would expect, but then you have that problem. Have I seen this person before? Is this, am I mixing them up? Is it, you know, is it hard? You know, if you’re an accountant, if you are a, you know, a coach ha people are gonna dis really struggle to distinguish you from the crowd. You know, there is so much content that is around these days that if you are not standing out and it doesn’t have to be in a viral way, like I said, it, it can just be that you’re doing your own thing in your own way.

I mean, the worst thing we can do is sometimes look at other people’s content and say, oh actually, yeah, I’ll do that because it stops you thinking about your own content. I do this, like I’m trying to write a book at the moment and I’ve been reading lots of books on content, and now I wanna write those exact books in my head and that, but that’s not me. That’s not how I write. And that’s, that would be not very true to myself. So what you have to do is, is get over that imposter syndrome of thinking that you haven’t got anything to say that you haven’t got anything new to say, you’ll be surprised actually, how simple things a lot of people won’t know from your industry, just absolute, basic things that you do day to day. I was looking the other day. I I’ve got a new partner.

I brought into my business and I wanted to know how to sort out the legal documents to make a shareholder and a partner. Could I find this information? No, it was really difficult. And I had to phone up about 20 people to find out what we need to do. And it was really difficult. And, but a lot of people probably thought in sort of legal accountants area. Oh, well, that’s just a simple thing. You know, people know how to do it. So no one had written about it. I, I, I just want, this is such a important,

I love the way you’re putting this because this is curse of knowledge stuff. And, and this is, this is if every I’m I, in fact this is a classic and I must make the assumption that everybody knows the phrase, curse of knowledge. Get it let’s matter.

I love it. Love it so matter. So <laugh> so without sounding patronising, cuz you probably have heard of this phrase listeners, but curse of knowledge is literally you are cursed by your knowledge. You, you know everything and you think it’s obvious and in areas, well, I mean communication skills for goodness sakes. Just recently I did a post which talked about impression management. Now for me having done a degree in communication and years of stuff to do with theatre, which is also connected to this, it was an absolute everyday phrase, impression management. Of course everyone knows. And it was amazing that I got back a couple of comment, say, oh, this is fascinating. I’m gonna go and look that up and find out more about that. I never knew. And I thought, oh, curse of knowledge. I’ve done that assumption thing that everybody knows about. Um, somebody recently that I, that I paid to help me by looking at their content and thinking, yes, this person can help me, was talking about the most simple, basic things to do with WordPress.

And what just like you said about needing that information, I just wanted what to me was gonna be really complicated and take hours and probably I’d never sought out, um, to be sorted by someone who I could trust. So it was, I trust them and I know what they do and it didn’t actually need anything flashy. Right. So when you are talking about brave, you’re not actually, I think this is really interesting because people might think, oh, oh, be brave. That means I’ve got you mean do TikTok. And uh, do, I’m not, I’m not expecting a TikTok dance. <laugh> I mean, you do it if you like, but you know, it’s not mandatory. <laugh> no, it’s not mandatory if it’s not, you don’t do no. And I love the way you’re talking about getting to grits with, uh, we we’re all looking forward to your book.

I mean, you know, my book and I mean, I don’t wanna blow my own trumpet, but it, it was hard work to have the belief that I could do my book like I did. Um, now, because I’ve done it in a very quirky way. It’s very, but people say I can hear your voice. Yeah. That’s an interesting thing. When people say, I can literally hear your voice in some of the content I put out there and the book, but I worked, this is where we get onto supportive community because I worked with a team and I worked with a fabulous book coach, who I had got to sort of know and would know my vibe and that book coach encouraged me over and over again, not to water down what I was trying to do, not to try and be like one of the other kind of communication skill type books.

Um, uh, I said, really, really you think I can really use this investigative Lewis character and do this thing that yes, she kept saying yes. And so tell us about that, that side of it, the support. Absolutely. You know, when I, um, I’m, as I mentioned beginning, I’m more naturally an introvert. I like being behind the camera. I, I don’t like to put my face on things, you know, for me to start my own podcast was it was quite extreme, but I did that through support. So, um, if anyone doesn’t know, Trisha coached me to Bri to UN squash me because I was going for quite a difficult time. And um, I’d lost my mom. I, I was in the process of not liking my job. And then I was made redundant and I was feeling quite imposing wasn’t I at the point and I, I just didn’t know which way to go.

And then you started bringing out that what I should do versus what I wanted to do. And that support from you sort of sent me in the right direction. And then, um, Trisha and I are members of a community who called you are the media. Uh, a fellow friend of ours is, um, as a community called espresso. Um, and I was met member of both those communities and I got to see what other people were doing. There was so much support, you know, oh, you’re starting your own business. This is amazing. Um, oh yeah. Do a podcast. There’s a lady. I know, um, from our local town that we used to work together, she she’d done her own podcast. So she was talking to me through it. She gave me her podcast agency, this community that everyone, as soon as I started my business, everyone wanted to help and give me the support.

And they knew that content was the thing that has tried the hardest. So John Espirian from, well in the espresso said, right, I’ll do some challenges video in the group. So the safety of the group. And so, um, he did this, like it was two true from one lie and we just did them on video and posted them to the group. And that was the first time I’d put my face on video and put it out there. But because it was really safe, I didn’t feel like it wasn’t to the outside world. It was just this community. I could try out, see what people thought, got tips, that sort of community aspect of it was so good. I always say this. If, if you’re working on your own, find a community like, like, are you are the media or espresso, or if you’re working for a company, do an internal trial and just do videos for each other, like find people that are gonna support and give you not just say, oh, that’s good, but give you criticism, you know, confidence that when you are ready to go to the outside world, you don’t have to just do your first video and pump, plum it on LinkedIn.

You can get the support. You know, it’s a bit like when you’ve got your book and you get the beater readers before you put it live, get people to give a bit of criticism critique. I mean, when we did our videos for LinkedIn, you know, the cover stories and then we were all posting those on espresso plus, and everyone was saying, oh, that’s good. Oh, maybe you should mention this. Maybe should mention that it was so good. That community that just gives you genuine feedback. You know, it is a nice, safe bubble. So you’re not so nervous. And you know, it’s not going out to the entire world somehow, you know, two or 300 people seems much less scary than millions of people or not knowing how many people that’s going out to, you know, a, a group is a fi a finite sort of number.

And for me, that step was the first step. And then once I’d got a bit more confident, I, I remember saying to John SP and right, I’m gonna do a podcast and I leaped into it. Um, the other thing I’d say is like that community, like you said, source to help you do stuff. So my podcast has been through my community. So all of my guests, I have not invited anyone that I did not know on it. And the podcast agency also said this. They were like, invite people, you know, who can talk to cuz if you was talking to a stranger, that’s really hard, but it’s the same. You could do a video with someone who’s got in a similar industry, but you’re not competitors do some series together. I’ve got, um, an agency that is digital PR and we are gonna do a campaign together.

So we’re not competing, but we’ve got the same clients and we’re doing it together. Cuz we’ve both got different skill sets and it’s a big campaign and we both feel nervous doing it on our own. So we built, you know, we’re doing it between us so that you don’t have to do stuff in isolation. Do you? No, you, you absolutely. Don’t. I mean, I come from a background as, as an actor. What does an actor do you rehearse for goodness sakes? Yeah. You rehearse, you have a director that you, you, you are not, um, weird about taking direct if you are. You’re not a good actor. <laugh> um, you, you absolutely welcome the direction because of the dynamic that is set up. It’s a, it’s a sort of trusting learning environment. So if a director says to an actor, yeah. I don’t think that quite I’m not feeling that, you know, let’s try it this way.

Or how about if you know, you do it, you do it, you absolutely, you know, embrace that learning. Um, I mean a bad doesn’t I just tell you that from now. So say, Hey, I wanna do it like this because this is how it works’ best. And I wanna be central stage here. Not up. Yeah, whatever. Okay. But good actors embrace that process of getting the critical feedback, practising it again. Um, getting feedback from the rest of the cast, I delivered a training session the other day. And one of the key things that I said to people was what we are doing now, this, this role play type thing that we’re doing in a group, I suggest you find somebody before any presentation or meeting and try it out with them. And they thought, and it was kind like lots of little light bulbs went off.

Never, never thought of doing that. Of course. It’s great. So what you’re saying is, is so valuable. Yes. Nurture a community of some sort where you are more than happy to be able to give really good, critical feedback. As you say, what you don’t want is simply to get into a nice little safe bubble somewhere, even online when you’re actually putting it out there where all you’ve got is, oh, this really good. Well done. Congratulations. Yeah. Oh, I really like this. Um, it’s lovely. And people, I don’t, I shouldn’t have put on that funny voice cuz people aren’t, aren’t being nice and supportive, which is lovely, but in a way, is that really, is that really what you want? You, you can get into these sort of pod type things, but controversial on LinkedIn and as it happens, I’ve, I’ve sort of got a group of people that I happen to like as friends that are in a sort of, you know, we message in a, in group thing on LinkedIn, but, and sometimes we might share a post saying, gosh, I could really do with some sport on this cuz it’s about an event or something, you know, whatever.

But if you, I, I think I’ve learned that if you get too cosy in those groups, everyone’s just being lovely to everyone. Yeah. Um, it think it affects the algorithms a bit as well. And so you, you’ve gotta be cautious about that, but off offline, you know, when, when you’re just in these communities. Absolutely. It’s a must. Yeah. So what I’m taking away in a way from this being brave is not so much, as I said, it’s not about, uh, use absolutely crazy colours. Um, do you know, music and dances and uh, be controversial and blah, blah, blah. It’s about the bravery bit is about you deciding you really can own your own voice. Absolutely. And, and it, you know, the reason I call my podcast crossing the content chasm is cuz it feels like a giant chasm that you’re trying to cross with content because you, you know, it, it seems insurmountable, but actually you can just simply build your little bridge across it.

Take that first step. That’s the being brave. That first step is the hardest one to do. I know because I’ve been there and I find it, I found it so hard to do it’s that, you know, take the I’m gonna be me. I’m gonna cross this chasm as myself. I’m gonna, you know, take that one step and I am not gonna plum it to my untimely doom immediately. You know, I am gonna, I’m just gonna take one step across at a time and just build my bridge and you know, and then, you know, eventually I’ll have the bridge of Anna across, across the chasm, which is my bridge from one side to the other.

I’m living a gap because I’m gonna edit that bit and use it as a click <laugh> I know that was beautiful. I love that. I’m not going to plummet to my untimely team. We all catastrophize. It’s very, very, very, very human. Um, I mean, to be fair, I always sometimes say to people in the nicest possible way, it’s a little bit arrogant of us to think that everybody’s life is revolving around that post that we’re putting out. Yes <laugh>. Uh, so, and I, I think we kind of over imagine, um, the, the sort of grandioseness of this moment, um, not because we are ego mania, but because we’re human and there’s a, there’s all sorts of research into this. You know, the spotlight, um, effect is, is a thing where you imagine that people are paying way more attention to you than they are. Yeah.

Um, so, you know, getting your head around all those sort of things is a step by step processes. Anna say, you know, uh, and taking that first step, get that supportive community, rehearse it, try it out and keep saying, does that sound like me? Or does that sound like someone else? Even down to the tone of my voice, the words I’m using, the image I put out there, um, have I put a stock image out there? Why would I do that? Um, you know, et cetera, et cetera. Um, and it, so the more you do this, the more you come out of, uh, warning, it will always happen, but you become aware of it, the comparisonitis trap. Mm. Because you will, you will own yourself more. Yeah. So let’s sum up with my, um, regular two questions. I say that I’ve only just started it.

You’re my Guinea pig. This is the first time I’ve done this. Um, for the, make it real podcast. Number one, what do you think is the, one of the biggest myths in your arena as in content content creation? The content is hard because it’s, it feels hard, but that’s because you haven’t taken that first step and it feels insurmountable, but actually it’s not, it’s just about breaking it down and you know, just taking little steps, you know, what do I want to talk about? Who am I, what do I wanna do? Who am I trying to attract? Just break down it into simple steps and it’s, it’s not hard. You know, I thought when I first started my business, oh my goodness, I I’ve got to create content. I’m never gonna be able to create content. I see all these wonderful people content and I, I was in the exact same place.

And actually now that I do it, I’m not saying it isn’t time consuming, you know, and you have to come up with ideas. You know, there is that thing, because anything that’s worth doing is, is gotta have a bit of effort into it, but it’s not as hard as you think once you get over it. Like now I, even, when I’m doing sending, um, a document to a client, I use video to try and get my video practise in. And it’s just a one to one. And I video a message with the document. I’m sending over to explain the document rather than writing it all in an email and my clients are loving it, but it’s just that practise that I’m getting in. You can include it in every little thing that you do. Oh, do you know what you’ve done? You’ve done. Or to a certain extent you’ve given us a practical tip, but I love it.

But let’s, let’s try the second question anyway. You see, you just give you sort of giver <laugh> but so, so the second question is give our listeners just one practical tip that they can put into practise right now. It’s so hard picking one. I think for me, it’s about the subject matter, knowing your subject matter and what you wanna talk about, cuz that I find is people’s hardest thing to define. And the tip is to just think back to what your clients ask, what your customers ask when you are bringing someone on board, what do they ask? What questions, you know, do they ask if you’re accounty firm, do they ask about, you know, oh, I don’t understand this about, you know, submitting taxes and I dunno much about tax my accountant does it <laugh> um, but I’m sure when I started, I had loads of questions for what time of year do I do it?

How do I register them to go? What do they ask you? Um, and when you they’re a client already, what are the things that come back time and time again that they ask you to do or don’t understand. That is a really great place to start. And just analysing what you’ve got already is, is the best place to start rather than trying to pull ideas out of thin air. Do you know that is perfect. I I’m going to confess to something very beautifully nerdy that I did quite recently. Oh, I took all my cuz after each session in a programer coaching, as you know, client notes are produced. Um, I took all of the original thought nudges that I send out, which are, you know, really getting people’s ideas about what it is that they’re struggling with, et cetera. I took all the notes and stuff and I spent quite a while doing a Google sheet.

Yes. Oh, love it. Oh, and I put in client stuff in one in one column that, that, that kept coming up. So I, in other words, I found out the gen the, the, the common themes. So I sort of got it down to about say 20 and then got it down to a few, you know, a few less. And then I went into looking at keywords, um, and uh, asked or answer the public, you know, that search thing that you can do to see what questions are getting asked. So I sort of then cross reference how nerdy am I? And so I love that got down to a list of about eight real key topics, you know, which is, and there’s your subjects, there’s your content. Yeah. And that’s how we write blogs as well. That’s exactly how we do it. We find you, you are a pro.

I love it. That is exactly what we do. We, we work out what people are talking about. We match it to what people are searching for. And there’s always that crossover somewhere. And you think actually those are gonna be really good topics and, and something that people are gonna search for interested in. Um, the, the thing is as well, when you are looking at content, um, you have to match the type to your audience. So I work with big clients and they’re not the type of clients that come to me are not normally the ones that will do SEOs, like Google searches. So people find it unusual that with I write content, I don’t have a huge blog, but it’s because they don’t naturally find their way like that. I tend to switch like one to one marketing. So a book or the podcast, something I can send to people tends to be work or, or working on relationships.

Whereas SEO, for me, doesn’t really work on those relationships. So when you are doing it, you know, you might get downhearted. If you pick the wrong content that doesn’t suit that relationship you’re trying to build. So I always say to people, you know, look at all the different on my website. I’ve got, I’ve now listed 64 types of content. That type of things that people can use that actually, you probably only need to use three or four of them, but they are the things that will really attract your audience and will help that business development pipeline. So for example, I’ll get, I’ll give you my, my podcast where I invite potential client like clients onto it at webinars work really well in my industry, my book, which I can physically send out to prospects, um, and white papers where I can write a white paper and then I can send snippets to people that I think will interest them.

But also I can go and do a presentation of the white paper internally to large companies. So those are the ones that work for my business. And you can see what maybe a blog wouldn’t work quite so well. So think about the ones that you can really use in that I hate. There’s like, it sounds very sales to that business development pipeline, but it’s just a thought in the back of your head, because that way you’ll get really Val really good value. And you won’t think you are up, like you’re wasting your time as well. I’m gonna put, um, an announcement at the beginning of this podcast. Okay. Right at the beginning, which says, anybody who doesn’t listen to the very end of this podcast is missing absolute dynamite because you have never stopped giving riches and right. Literally up to the last second of this podcast.

And that was just brilliant. Oh my gosh. All right, let us stop. Let’s stop. I said, I’d be disciplined three hours later. <laugh> um, we, we almost did it. So tell, uh, listeners where to make contact with you. Uh, well, I’m always on LinkedIn, so Anna Bradington and I’m the only Anna Bradington on LinkedIn. So I’m super easy to find if you can spell my last name. I can’t most of the time, um, or those that dare.com my website, you know, I love having a chat, so just like connect with me or email me, cause I just love answering questions about content. So I know, you know, just I having a chat about it. So Anna is wonderful to chat to you’d be full not to, um, she is exactly what she sounds like here and what you’ll get is what you see and all that other cliche stuff. It’s true. So <laugh> so, so let’s wrap up on that, on that note and thank you so much for all the beautiful gems you’ve shared. That’s my pleasure. Thank you so much, Trisha, for inviting me