Eleanor Goold is a straight talking business owner with a sense of humour and a fascination with human psychology.
You are in for a great listen.
We cover the core ingredients of what it is that engages and persuades.
We throw out some of the hype and faff and get back to basics – like curiosity and doing what you do.
A few classy references along the way.
We talked about
What really motivates humans
What are brand actually is
Value and worth and comparison
Power of language
Real storytelling – beyond the hype
Curiosity and psychology
Knowing who you are
Books!
Resources mentioned
The Hidden Persuaders – Vance Packard
Lord of the Flies – William Golding
Connecting with the guest
Episode updates plus
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