#43 John Espirian – Interviewing the author of CONTENT DNA

What a treat! John is back! With his brilliant book on the brink of launching, we delved into the content of CONTENT DNA as well as his very REAL experience of what it takes to get a book from concept to launch. We talk about finding and staying true...

What a treat! John is back! With his brilliant book on the brink of launching, we delved into the content of CONTENT DNA as well as his very REAL experience of what it takes to get a book from concept to launch. We talk about finding and staying true to your ‘shape’ – so the people you want to engage really get what you are about – and remember you. This is essential listening.